# Investing in growth. Building lasting value.

> Learn about 10 CENTS CAPITAL, a Malaysian investment holding company focused on enterprise growth, business fundamentals and long-term value creation.

Canonical page: [About Our Investment Holding Company | 10 CENTS CAPITAL](https://tencentscapital.com/about/)

Strategic investment. Business growth. Long-term value.

**2022:** Incorporated in Malaysia

**4:** Investment focus areas

**10 CENTS:** Clear Direction. Lasting Value.

About 10 CENTS CAPITAL

## Capital, strategy and a long-term partnership.

10 CENTS CAPITAL SDN. BHD. is an investment holding company guided by long-term value creation. We seek businesses and commercial opportunities with growth potential, supporting their development through capital investment, strategic support and resource connections.

We believe a worthwhile investment begins with a deep understanding of the business. Alongside current operating performance, we consider the sustainability of its business model, the management team's ability to execute and its capacity to adapt and innovate. Our approach is prudent and practical, with an emphasis on real market demand, a clear development path and room for long-term growth.

Our areas of interest include digital technology, e-commerce, consumer services and enterprise services. We explore opportunities shaped by technology adoption, changing customer needs and improvements in business efficiency. We maintain an open sector perspective, looking at a business's underlying value and potential rather than defining our investment direction through a single industry.

Our intended support goes beyond funding. According to a business's stage of development and practical needs, we seek to assist with strategic planning, business management, marketing and commercial collaboration. The aim is to help businesses clarify priorities, allocate resources and turn capital into tangible business progress and stronger capabilities.

We respect the professional judgement and operating autonomy of management teams. Open communication, shared objectives and long-term cooperation matter to us. Alongside growth opportunities, we consider operating quality, resource commitments and risk management to support a more resilient business foundation.

For 10 CENTS CAPITAL, investment is the beginning of a long-term relationship. We seek to work with businesses that have clear goals, a practical mindset and a long-term perspective, addressing challenges and building capabilities as they develop.

### Our vision

To become a trusted long-term investment partner for businesses, supporting commercial innovation and business growth through capital, strategic collaboration and resource connections.

Working alongside businesses with potential, so that every commitment supports real progress and lasting value.

Our values

## What guides our investment perspective.

Long-term value, business fundamentals and management execution guide how we consider opportunities and support business development.

### Long-term value

Understand business growth over time. Look for the ability to build customer trust, organisational capability and a durable competitive position.

### Business fundamentals

Focus on real demand, a clear business model and sustainable operations. Consider the source of growth and the resources needed to support it.

### Team and execution

Value a team's understanding of its business, its ability to deliver and its willingness to learn and adapt.

### Prudent judgement

Assess opportunities with practical, independent judgement and attention to operating quality, resource commitments and risk.

### Respect and alignment

Respect management judgement and operating autonomy. Build shared objectives through open communication and long-term collaboration.

### Support beyond capital

Connect funding with strategic planning, management, marketing and commercial relationships according to the business's needs.

Our story

## A Malaysian foundation. A long-term perspective.

10 CENTS CAPITAL was incorporated in Malaysia on 18 July 2022.

18 July 2022

### A Malaysian company identity.

The incorporation of 10 CENTS CAPITAL SDN. BHD. establishes the legal starting point for the company.

Business foundation

### Capital. Strategy. Business growth.

Our investment holding focus connects capital investment with strategic support and resource connections to support enterprise growth and long-term value creation.

Brand direction

### Supporting growth. Creating lasting value.

To become a trusted long-term investment partner for businesses, supporting commercial innovation and business growth through capital, strategic collaboration and resource connections.

Company record

## 10 CENTS CAPITAL SDN. BHD.

**Country:** Malaysia

**Incorporated:** 18 July 2022

**Registration:** 202201025952 (1471649-V)

**Registered activities:** Investment holding · Business management consultancy · Marketing consulting

**Address:** Jalan Stesen Sentral 2, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia